SEO or Search Engine Optimization plays a major role in web content writing. There are several key areas in SEO that help blogs, articles, and web content to drive more traffic from the search engines, that in terms help webmasters to generate more revenue. Keyword and keyword density is an important concept in SEO, particularly for web content writers and freelance writers who want to make money from online writing.
Keywords And Keyword Density
Keywords are words and phrases that describe the content or subject of an article. Knowledge of using keywords properly is extremely important as it is one of the crucial deciding factors whether readers will find a particular article. Plus, to a large extent, keywords determine how much money a writer can make from his/her article.
Keyword density is the percentage of relevant keywords in an entire article. For example, if keywords show up 5 times in a 500 word article, then the keyword density of that article is 1%. Different search engines look up for different keyword density. But according to some experts, 4-7% keyword density is ideal for SEO. However, writers should keep in mind that their articles should never be stuffed with excessive keywords. This is called “keywords spamming” or “keyword stuffing” and it is a serious offense in web writing. Search engines have the right to remove such articles or web pages from their rankings.
Again, a well written article with poor keywords is of no good in terms of SEO. These articles get a low rank in search engines, and eventually a negligible traffic. A web writer should keep in back of his/her mind SEO while writing articles for the web. Once an article is written, it is a good idea to check the article for keywords and keyword density using a text analyzer.
Free Websites To Check Keyword Density
There are many free websites to check keyword density. Live Keyword Analysis, Textalyser. net, and Keyword Analyzer are worth mentioning among them
How Keywords Increase Page Views (PV)
Once an article is published, search engines break down the entire text into specific words and phrases. The article is then indexed by the search engines, keeping a note of the location where the particular search term is present. When a reader performs a web search, the search engines looks up in its index and fetch the articles or web pages where the particular search term is located. So the bottom line is, the more is the match between the keywords in the articles and the search terms of the reader, the better is the chance of page views. Also, getting help from link building services, it can easily help gaining even more traffic.
Writing web content with a focus on proper keywords and key phrases will improve the page rank of the article with search engines and visitors.